Practice Marketing Case Study #5

Objective:

To Profitably Grow Dental Practice

Strategy: 

Effectively re-position the practice into a 'niche' dental service with targeted offers using the internet.

Tactic: 

Combine Google advertising with effective website landing pages and well prepared reception staff.

Campaign Performance:

The campaign would be considered an initial success if greater than 20 new patients were acquired for an investment of $1,500